Aliksan Telnov
The first website for a surgeon doctor and the first order
In 2017, a surgeon-implantologist friend asked to build the first website for dentistry. Over a period of several months, they worked together studying implantation protocols, selected illustrations, and wrote texts. In 2018, after launching advertising for the own first five-page project, the first order arrived on the first day.
By 2017, Alikhan already understood how websites generate clients in real life: every own project — a sportswear production brand, the online store of ski clothing Stayer — he started with website development and pushed it to the top of Yandex search results. The approach delivered results. A friend surgeon-implantologist, noticing this, offered to build a personal website. At that moment, no one thought it would become a turning point in his career.
They collaborated on weekends for several months. The surgeon described in detail: primary stability, required torque during implant placement, how to preserve bone around the implant, how soft tissues are created to maintain smile aesthetics, and why implant shape affects long-term results. For illustrations, they used surgical brochures from Nobel BioCare. In the end, a beautiful, content-rich website was created. Alikhan analyzed the logic behind every detail — and this knowledge became his key competitive advantage.
In 2018, he developed a ready-made five-page project for dental clinics, which later became the foundation for Dental Website and Dental Site https://dental-site.ru/ . He launched targeted advertising on VKontakte for doctors in professional groups — and got his first order immediately on day one. The first client — a clinic in Kupchino (Saint Petersburg) — taught an important lesson: without professional photography, a strong website cannot exist. Alikhan visited the clinic with a photographer, photographing doctors, interiors, and consultations. From this work came one of his most-read articles — a detailed guide to clinic photography.
From five pages to forty: the first websites across Russia
The project gradually expanded: five pages became ten, then forty. Each service got its own page. The patient sees specialization, Google sees a well-organized structure. Requests arrived immediately after launching ads — from all across Russia.
The logic was simple: in dentistry there are many services, so each deserves its own page. Veneers separately, zirconia crowns separately, implantation separately, endodontics separately. This covered two tasks at once: the patient searching for a specific service landed on a page that spoke exactly about it — without unnecessary doubts. And Google received a clear structure with relevant keywords on each page.
The five-page website became a ten-page site, then a forty-page project. Requests kept coming immediately after launching ads — from different cities across Russia. Constant communication with doctor-clients helped deepen understanding of both medical specifics and the logic of medical marketing. It was during this period that the approach was formed, which later became the foundation for international dental projects and dedicated clinic platforms.
