BetWright Gets On The Racecourse With Sky Sports Racing

UK operator BetWright will get increased exposure across British horse racing tracks after accepting a brand-new sponsorship handle Sky Sports Racing.


Available for both UK and Irish audiences, the operator's branding will be made noticeable during Sky Sports Racing's live race broadcasts, which will also consist of event analysis, sneak peeks and evaluations.


Chris Dilley, Sales Director at Sky Sports Racing, commented: "It's wonderful to invite BetWright as a sponsor partner to Sky Sports Racing.


"We eagerly anticipate working with the group and growing the profile of the brand name as we continue to deliver leading class and engagement with a devoted and enthusiastic wagering audience."


Having introduced at the end of 2024, BetWright has considering that substantially boosted its profile in the UK market through a variety of sponsorships; this freshly increased focus on horse racing comes just in time for the Cheltenham Festival, among the biggest racing occasions in the calendar.


David Matthews, CEO of BetWright, included: "Horse racing is at the heart of British sport, so partnering with Sky Sports Racing is a natural suitable for BetWright.


"Their protection brings the sport to life for fans every day, and we're delighted to align our brand with a broadcaster that shares our enthusiasm for racing.


"As we continue to grow, partnerships like this help us move in the Wright direction, linking BetWright with racing audiences throughout the UK and Ireland."


Building racing back up


Racing has faced its fair share of struggles over the last few years, with engagement continuing to decrease compared to the variety of eyes taped before the COVID-19 pandemic.


On the betting front, internal divide saw the British Horseracing Authority (BHA) clash with the Betting and Gaming Council (BGC) for a short moment in 2015, as the BHA organised strikes throughout the sector to object a proposed tax boost ahead of the November Budget.


And while the outcry ultimately worked, with Rachel Reeves sparing horse racing from more tax increases, the BGC wasn't too delighted that the strikes were undertaken without first consulting with the betting sector.


Still, with the Remote Betting Duty set to go up to 25% from next year, and the Remote Gaming Duty increasing from 21% to 40% this April, some operators have taken steps to offset the treking tax expenses by scaling down their marketing invest - for some, this consists of racing sponsorships. The newest examples of this were bet365 and BetMGM.


However, the racing market is showing a brave face, with stakeholders coming together to secure a bright future for the sport.


Among the most significant projects to do that is the Future of Racing Innovation Program, co-led by Flutter and the BHA. The task is targeted at protecting the long-lasting value of racing through development on numerous fronts - equestrian health, neighborhood building and ownership gain access to being a couple of.


"As Cheltenham as soon as again fills hearts throughout the sport with excitement, the work of protecting its future is quietly under way. Racing's heritage is strong, however its future will depend on how effectively it welcomes the insight and innovation the next generation of fans will demand," Flutter UK&I and the BHA concluded.