Four MAXXAM X Graduate Fashion Foundation Womenswear Finalists Named

The global fashion industry continues to evolve, and competitions like the MAXXAM x Graduate Fashion Foundation (GFF) collaboration play a pivotal role in discovering the next generation of creative talent. In 2026, four outstanding womenswear finalists have been officially named, showcasing innovation, sustainability, and forward-thinking design.
What is the MAXXAM x Graduate Fashion Foundation Competition? The MAXXAM x Graduate Fashion Foundation competition is one of the most exciting platforms for emerging fashion designers globally.

Now in its second year, the collaboration brings together:
MAXXAM textiles – known for innovative seamless, four-way stretch fabrics Graduate Fashion Foundation (GFF) – a leading organisation supporting young fashion talent The competition challenges students to create a trend-led womenswear capsule collection using MAXXAM’s signature textile innovation.
Key Design Brief (2026) Participants were required to:
Design a Spring/Summer 2027 womenswear capsule collection Focus heavily on athleisure and swimwear Create multi-functional, interchangeable garments Ensure versatility from beach to gym to evening wear This brief reflects modern consumer demand: flexibility, sustainability, and style in one wardrobe.
Meet the Four MAXXAM Womenswear Finalists 2026 After a highly competitive selection process, four designers were chosen for their exceptional creativity, technical skill, and commercial awareness.
1. Hisham Ramadan – Marine-Inspired Performance Fashion Hisham Ramadan impressed judges with a concept inspired by the fluid movement of seahorses.
Key Design Elements: Layered construction Panelled silhouettes Ocean-inspired gradient tones Lightweight, breathable MAXXAM fabrics His collection blends technical sportswear with feminine aesthetics, offering a modern interpretation of performance fashion.
👉 His work stands out for combining functionality and artistic storytelling, a key trend in contemporary womenswear.
2. Amy Brown – Retro Swimwear Meets Modern Versatility Amy Brown’s collection, "The Swim Club: Volume 1", delivers a nostalgic yet modern take on swimwear.
Highlights: Bold colour blocking Stripe detailing Mix-and-match separates Adaptable silhouettes Her designs are playful, commercial, and highly wearable, making them appealing to both consumers and retailers.
👉 The collection reflects the growing trend of multi-purpose wardrobe staples, perfect for uk news24x7 travel and lifestyle flexibility.
3. Jenna Lad – Sustainable Coastal Aesthetics Jenna Lad’s collection, "Coastal Layers", draws inspiration from the British coastline.
Core Features: Abstract jacquard textures Layered silhouettes Soft mineral colour palettes Strong sustainability focus Her work demonstrates a refined approach to eco-conscious fashion, aligning with the industry’s shift toward sustainability.
👉 Jenna’s designs highlight how nature-inspired minimalism continues to influence modern womenswear.
4. Madeline Foex – Convertible & Timeless Design Madeline Foex presented "MAXXAM x Opaline Swim", a highly wearable and versatile collection.
Key Characteristics: Convertible garments (multi-way styling) Swimwear-to-daywear transitions Neutral, timeless palette Combination of structure and fluidity Her designs focus on longevity and adaptability, which are increasingly important in today’s fashion market.